Project name

The New Face of Ford Service



 Project description 

Ford Service offers the customer the opportunity to feel independent of the workshop, the protagonist of his life, free to manage his time as he wants, without giving up anything.

Multi-subject campaign that uses 3 levels of communication:

visual, textual and iconographic. Without mentioning commercial offers, without product placement and avoiding the typical automotive language, the campaign uses, at the center

of creativity, the shape of the car lights that turn into windows

on the customer's life.

At the top three icons describe the experience of the services offered.
Through the targeted strategy, widespread video content has been produced where people usually spend most of their day: airports, metro stations and city stores.

Art direction - Mattia Iacobelli

Copywriter - Elisabetta D'Alessandro